Fitness For the Misfits: Gym & Clothing Brand Death Comes Lifting Moves to Allentown
- Rain McCoy
- Nov 16, 2023
- 2 min read
Meet Zak Bellante, the creator of wellness and clothing brand Death Comes Lifting that is all about fitness for the misfits!
This new business coming to Allentown Pittsburgh will be taking over 636 E Warrington Ave over the next few months to create an inspiring, welcoming, inclusive gym that honors each individual’s unique fitness journey.
It all started in 2017 as a clothing brand. Zak, who had struggled with health problems throughout his life, took himself on a fitness journey where he became a confident personal trainer and yoga instructor, but he found that his personal interests in heavy metal and horror still came first. He noticed a lack of alternative interests and fashion being represented in the fitness and wellness industry.
“When I worked as a personal trainer in gyms, they’d have you dress a certain way, but I couldn’t find any gym clothes that I actually wanted to wear. So I made them.” Zak explained. Since 2017, Death Comes Lifting has been a fitness clothing brand, but in 2020, Zak added virtual personal training sessions and other digital content to his offerings. “If I could learn all about fitness, working out, yoga, and nutrition for myself…” Zak explained, “I knew that I could do it for others too.” He talked about his interest in creating a space that is welcoming to all and not cookie cutter, “There’s a lot of influencers and fitness bros out there who want to tell people what to do. I don’t want to be just another one of those people.” Zak’s approach is to be humorous, real, and authentic with his clients.
You can find Death Comes Lifting content right now online https://www.deathcomeslifting.com/ which features training and workout routines, virtual yoga sessions, e-books, clothing, and more for all your fitness needs.
Also, be sure to follow Death Comes Lifting on social media to know when Zak will be teaching yoga at Grim Wizard Coffee until the studio is officially up and running on February 4th 2024.
Mark your calendars for February 4th, 2024 for the Death Comes Lifting Grand Opening.
This is an inspiring story! Love how Zak created a fitness space that’s inclusive, authentic, and reflective of personal style. Just like preparing for a unique journey like the Mardi Himal trek, having the right guidance, support, and mindset makes all the difference—both in fitness and in adventure.
A really inspiring story about creating a fitness space where everyone feels welcome. The focus on inclusion and respecting individual progress truly sets it apart. It’s much like the journey to Lobuche Peak—people from different backgrounds moving at their own rhythm, supporting each other, and pushing forward together. Best wishes to Zak and the team on the Allentown opening.
This is a great story about building a fitness space that truly welcomes everyone. Creating an inclusive gym that respects each person’s journey really stands out. It reminds me of the Ghorepani Ghandruk, where people from all backgrounds move at their own pace and support each other along the trail. Wishing Zak and the team great success with the Allentown opening.
Great story! This post does an excellent job highlighting Zak’s authentic journey and the inclusive vision behind Death Comes Lifting. Much like trekking the Manaslu Circuit, where the journey is about resilience, self-discovery, and honoring your own pace, Zak’s approach to fitness celebrates individuality and strength beyond stereotypes. It’s inspiring to see a space that values personal journeys over cookie-cutter culture.
This spotlight on Death Comes Lifting is inspiring love how it champions fitness for misfits with real authenticity and humor! Interestingly, Simon Chandler Biography comes to mind as a versatile British actor who's played countless establishment roles, yet this brand flips the script on conforming to norms. Great read can't wait for the Allentown gym opening!